IKEA Saudi Arabia’s Soft Toy for Education Campaign is Back

For the third time, IKEA Saudi Arabia has launched the Soft Toy for Education campaign, where once again we will be donating SAR 2 to the Disabled Children’s Association with each toy sold throughout November and December, to help contribute to the education of children.

In our first year, we raised around SAR 204,000 and in the year after that, this number increased to SAR 300,000. That’s an amazing accomplishment, and one that we should all be proud of. But, we’re not stopping there. This year, we aim to raise more, approximately SAR 350,000.

To accomplish this goal, we decided to launch a new competition between the stores. The store that achieves the highest number of sales will get honored by the CEO, Saud Al Sulaiman.

Our customers have also been encouraged to help make this campaign a success, and we invited the local media to a round table to inform them of what IKEA Saudi Arabia.