Ghassan Ahmed Al Sulaiman Furniture Trading Company “IKEA Saudi Arabia”, the region’s leading home furnishings company, concluded its “Let’s Play for Change Their Lives” campaign, targeting The campaign, which lasted two months, achieved a financial return of 350 thousand riyals, as a result of donating 2 riyals for each toy sold during the campaign period.
The campaign, which was launched three years ago, met a wide resonance among the community, which did not skimp in supporting such charity campaigns. During the closing ceremony, IKEA Saudi Arabia CEO Saud AlSulaiman handed over Dr. Zuhair Almaimani, Director of Disabled Children Association, a support check of 350 thousand riyals for the revenue of toys sold during the campaign.
IKEA CEO Saud AlSulaiman expressed his thanks and appreciation to the community that has accompanied this campaign since its inception and contributed to its successes, believing in the importance of supporting philanthropy: “As part of its global vision to create a better daily life for the many people, IKEA aims to form an ongoing to secure and uphold the rights of the child by integrating their interests into everything they do. Through this campaign, we seek to provide education and development, as well as to enable children to play for change.” he said.
“Our full belief in the importance of providing better educational opportunities for this precious group of our society was the main motivation to launch this campaign. We thank the Society for Disabled Children for welcoming and supporting this campaign, and we are pleased to thank IKEA Saudi customers and our Saudi community for their great confidence, which has always been a race in doing good on his bids and support for this campaign.”, Saud Alsulaiman said.
For his part, Dr. Zuhair Maimani, Director of the Association for Disabled Children, said: “I am delighted and proud to express my thanks and appreciation to IKEA and its loyal clients for this campaign, which was launched three years ago to support the education and development programs of the group’s children. We urge everyone to follow IKEA’s example in activating such programs and campaigns, so as to provide a decent life for the future of this precious group of our society.”
